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CLIENT: Mercury Marine
OBJECTIVE: Mercury was looking for a sales-focused solution to support their network of over 4500 dealership's marketing needs and at the same time; control their brand.
STRATEGY: The dealer network was struggling to effectively promote the Mercury brand to the consumer. At the time, Mercury was disconnected from its dealer base which was affecting sales.
SOLUTION: Pinpoint-360 approached Mercury Marine with their Pinpoint Direct web-based marketing solution. The Mercury Marine branded web-to-print site would provide dealers with marketing materials that are customizable with the dealers logo, contact information, offers and product photography to promote.
RESULTS: Mercury is now effectively delivering a broad range of corporate branded, customized marketing materials to cover over 4500 dealers without increasing budget or marketing staff. This has provided Mercury with increased sales and improved dealer relations.
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CLIENTS: Pheasants Forever/Gander Mountain
OBJECTIVE: Increase membership and donation levels from the corporate level.
STRATEGY: Pheasants Forever had relied exclusively on the local chapters to enroll new members. This approach made it challenging for Pheasants Forever to reach prospective new members in larger markets.
EXECUTION: Pheasant's Forever approached Pinpoint-360 to develop a direct mail campaign that would effectively increase membership outside the normal recruitment process. pinpoint-360 enlisted the brand power of Gander Mountain to provide the incentive push and front end vlaue.The mailing included a live $10 Gander Mountain gift card. When the recipient enrolled as a Pheasants Forever member, they received a second $20 Gander Mountain gift card.
RESULTS: Pheasants Forever generated a response rate of 4.1% with 8,200 new members and increased average donation value and overall net program income by 32%
Gander Mountain had a card redemption rate of 15.4% with overall incremental sales of $2,465,000.00.
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CLIENTS: Farm Bureau Insurance
OBJECTIVE: Survey and educate existing clients on the value of Farm Bureau Insurance flood insurance. At the same time gather email addresses for future campaigns.
STRATEGY: Farm Bureau Insurance of South Carolina is located and operates in the areas frequented by hurricanes. Many existing clients did not understand the value and regulations surrounding flood insurance. They were looking to educate their customers on flood statistics prior to the next hurricane season. Previous direct mail campaigns provided low response rates and non-tangible data. This data would hopefully encourage existing clients to pursue flood insurance.
EXECUTION:Farm Bureau took advantage of Pinpoint-360's PURL program and proprietary tracking software. A test group of existing customers in two costal counties were sent a 5.5" x 11" postcard with a personal URL. The PURL included a short survey focusing on flood damage and the recipients' existing flood policy. This data would hopefully encourage existing clients to pursue flood insurance.
RESULTS: After gathering responses agents provided over 20% of the respondents with flood insurance quotes. Based on the success of the program Farm Bureau Insurance now has tangible data on which they will base future flood insurance marketing programs.
Try a live demo of Personal URLs now!
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CLIENT: Crestliner
OBJECTIVE: As an industry leading manufacturer of aluminum fishing boats and pontoons Crestliner needed to provide their dealer base with a POP kit that would effectively promote the brand in both show rooms and boat shows.
STRATEGY: Crestliner dealers were in need of an effective POP kit to help promote their dealerships and the crestliner brand. The dealer network was struggling to effectively promote the crestliner brand to the consumer.
EXECUTION: Pinpoint-360 developed an award winning custom trailer tongue protector, custom fitted bow banners and a set of 6' high floor banners. The tongue protectors included custom engineered and manufactured wire frame design with podium catalog display top. The bow banners included a custom designed bow banner coupling locking into the front bow light fixture. Finally, a series of six, 6 foot banners provided high impact branding for their Crestliner inventory.
RESULTS: Crestliner is now providing the dealer base with the high quality POP solutions needed to create greater brand presence with consumers. As a result of the program Pinpoint-360 was awarded with the Graphic Design USA American Package Design award for the program.
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| CREATIVE, PRINTING & DIRECT MAIL |
Pinpoint-360's creative experience and in-house print production facility provides your marketing projects with the service and solution that they require.
Whatever your business, whatever your branding, or maybe you don't even have branding (we can help with that too), Pinpoint-360's array of creative and printing services were created with you in mind.
Unlike many other marketing companies, Pinpoint-360 has an on-site mail house. So you can stop worrying about all those agonizing details - from design to delivery, Pinpoint-360 has all the answers and all the services. For starters, your company can garner up to a 75% higher response rate by utilizing Pinpoint-360's personalization services. In addition, with our direct mail lists, you can be assured that you're sending relevant and meaningful information to the appropriate recipients.
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Variable Calendars: Personalized Calendars
Showcase your logo and contact info & display your recipient's name as if by magic!
Check it out!>
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